Typically, the higher a site appears in the
search results of a search engine, the more visitors it will receive. Search Engine Optimisation (SEO) may target different kinds of search, including
images, local search, video and industry-specific
vertical search engines. This gives a web site web presence.
As an Internet marketing strategy, SEO considers how search engines
work and what people search for. Optimising a website primarily
involves editing its content and HTML and associated coding to both
increase its relevance to specific keywords and to remove barriers
to the indexing activities of search engines.
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