Social Media Marketing
Social media marketing has three important aspects:
1. Creating buzz or newsworthy events, videos, tweets, or blog
entries that attract attention, and become viral in nature. Buzz is
what makes social media marketing work. It replicates a message
through user to user contact, rather than the traditional method of
purchasing of an ad or promoting a press release. The message does
not necessarily have to be about the product. Many successful viral
campaigns have gathered steam through an amusing or compelling
message, with the company logo or tagline included incidentally.
2. Building ways that enable fans of a brand or company to promote a message themselves in multiple online social media venues. Fan pages in Twitter, MySpace of Facebook follow this model.
3. It is based around online conversations. Social media marketing is not controlled by the organization. Instead it encourages user participation and dialogue. A badly designed social media marketing campaign can potentially backfire on the organization that created it. To be successful SMM campaigns must fully engage and respect the users.
Making the most of Social Media
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